Sponsored Content Policy

Last updated: 16 December 2025

Website: https://www.beervaluecalc.com

Company: Cuthbertson Tech Pty Ltd (ABN 18688971780)


1. Purpose & Scope

Beer Value Calculator is an informational and comparison platform designed to help users evaluate the value of beer products.

Sponsored content helps support the operation, maintenance, and development of the platform. Sponsorship does not influence calculation logic, rankings, comparisons, or displayed results.

This policy applies to all paid promotional material, including advertisements, sponsored placements, featured listings, branded content, and promotional messaging displayed on the platform.

2. Clear Labelling & Transparency

All sponsored content is clearly and prominently labelled using terms such as “Sponsored”, “Advertisement”, or “Promoted”.

Sponsored content is visually distinguishable from editorial, functional, and calculator-related content. Deceptive, misleading, or disguised advertising formats are not permitted.

This approach aligns with Australian Consumer Law transparency requirements and relevant alcohol advertising expectations.

3. Editorial & Platform Independence

Cuthbertson Tech Pty Ltd maintains full editorial and operational independence at all times.

Sponsors cannot influence, alter, or interfere with:

Sponsorship does not provide preferential treatment within the calculator or comparison outcomes.

4. Alcohol Advertising Compliance

All alcohol-related sponsored content must comply with all applicable Australian laws, codes, and regulations, including but not limited to:

Sponsors are solely responsible for ensuring their content complies with these requirements.

Cuthbertson Tech Pty Ltd reserves the right to request evidence of compliance, certifications, or approvals prior to publication and at any time during a sponsorship campaign.

5. Prohibited Content

Cuthbertson Tech Pty Ltd does not permit sponsored content that includes, promotes, or implies:

These restrictions are enforced strictly and without exception.

6. Approval & Review Process

All sponsored content is subject to review and approval prior to publication.

Cuthbertson Tech Pty Ltd may:

Final approval and placement decisions rest solely with Cuthbertson Tech Pty Ltd.

7. Placement & Presentation

Sponsored content placement is designed to be contextual, relevant, and non-intrusive to the user experience.

Sponsored content is clearly separated from core calculator results and functionality and will not interfere with the integrity or usability of the Beer Value Calculator.

8. Data & Performance Reporting

Cuthbertson Tech Pty Ltd may provide sponsors with aggregated and anonymised performance data, such as impressions or engagement metrics.

No personally identifiable user data is shared with sponsors. All data handling aligns with our Privacy Policy and applicable data protection laws.

9. No Endorsement Disclaimer

The inclusion of sponsored content on Beer Value Calculator does not constitute an endorsement, recommendation, or approval of any product, brand, retailer, or service by Cuthbertson Tech Pty Ltd.

10. Right to Modify or Terminate

Cuthbertson Tech Pty Ltd reserves the right to pause or remove sponsored content, modify or update this policy, or terminate sponsorship arrangements for compliance, legal, or reputational reasons.

Continued participation in sponsorship programs constitutes acceptance of this policy and any future updates.